Creative
Branding
portfolio
www.ohmyleemedia.com
Content creator
Creative Director
Brand Strategist
Hi, I’m Minyoung
I’m your Korean American friend next door.
My parents thoughtfully picked out my name to carry the purpose of uplifting ("young" = to uplift) others ("min" = a nation). I create because I believe in the transformative power of visual storytelling and its ability to simplify communications, elevate experiences, engage and inspire people everywhere. My background in Acupuncture & integrative health inspires my love & curiosity of the human experience. Over the last seven years photography & videography have become my go-to tools to create purposeful content that connects people to brands & businesses that elevate, educate, and empower them.
Some of my work
Arcteryx Seattle
Capturing form & functionality within nature
Arcteryx Seattle
Versatile outdoor gear that simplifies adventure for every season at any altitude
Oh She Ethnic
Made by minority women, for minority women.
Community. Culture. Vision.
Frankie & Jo’s
Storytelling that transforms a brand into a human experience
Seattle
Pride
Hockey Association
An association & social initiative committed to promoting and advocating for diversity & inclusiveness in the Pacific Northwest ice hockey community.
Seattle Pride Classic 2022
Before Posting
After Posting
SEattle Pride classic 2022
Goal of developing social content and managing social channels from May through the end of June including:
Posting dates:
April 26 - June 25, 2023
Total Posts: 36
Instagram
Accounts reached: 30.1K +817%
Accounts engaged: 2,322 +399%
Total followers: 1,751 +20.2%
Twitter
Impressions: 43.3K
New followers: 74
Profile visits: 2,608
Mentions: 53
SEattle Pride classic 2023
Social Content Performance Summary
After Posting:
Before Posting:
SEattle Pride classic 2023
Top Performing Post on Instagram
Insights:
Likes: 285
Comments: 13
Shares: 56
Saves: 28
Learnings:
All the top posts were carousels. It's not just reels that perform well anymore. Posts should be a thoughtful balance between shareable carousels, reels, and images.
SEattle Pride classic 2023
Top Performing Videos on Instagram
Date
Summary
Views
LIkes
Comments
Shares
10 June 2023
Have you entered our raffle? 🤩 You might be the winner of this All Stars of Pride jersey signed by our four pros, one of two Seattle Kraken Custom Pride jerseys or the signed inaugural Seattle Kraken Team Stick...
11,309
748
9
19
10 June 2023
Who's team will they play on next? Huge thank you to our pros @andrew.ference @lukeprokop_ @jplatt32 for joining us and hitting the ice with all our teams for #SEAPrideClassic23...
10,182
692
8
39
14 June 2023
A big, beautiful round-of-applause to all our volunteers and staff! We could not have done it without you. ❤️ Thank you.
#SEAPrideClassic23
3,435
174
12
14
Minyoung Lee Art
Creating art that stimulates the senses through movement and textures while inspiring others to create from a place of courageous curiosity and authentic self expression
Minyoung Lee Art
Washington Travel
Exploring Washington through the lens of local creatives
Testimonials
Hannah Swan
Social concierge, stylist, & co-host of Seattle Style Series
Kurtis gabriel
NHL Ice Hockey Player
Joey Gale
Director of Marketing at Space Needle & Chihuly Garden and Glass & VP of the Seattle Pride Hockey Association
"She is probably one of the most genuine, receptive, professional and positively impacting creators in Seattle. Working with her, she is intentional with every move within the project. Her dedication and attention to detail show through the final renditions over and over again. From planning, to executing, to shooting, each moment was not only a ton of fun, but also a great learning experience for me. I am obsessed with the final projects we came up with and only want to continue to work with her more!"
"She was a warm, friendly, and enthusiastic person to meet. She wanted to do whatever she could to help out, get the shots of content she needed, and still had time to mingle a bit and be apart of the great positive energy the tournament had going on. The reels she created for the tournament were done very well, and it made me want to jointly post it on my own instagram feed. From getting to know her, it is clear to me she does content creation as a passion, not just any other job. She is the kind of person I personally choose to keep in my circle of friends, because it inspires me to always be doing the same."
"Minyoung is a gold-standard content producer. I’ve worked with similar folks on multi-million dollar shoots for large brands – yet her creative and style easily stand out as a favorite. The impressive work she produced for the Seattle Pride Hockey Association speaks for itself. She took the time to understand our brand & audience, then effortlessly translated that into beautifully engaging content. Even with minimal guidance while under pressure, Minyoung is a charismatic textbook self-starter."
Let’s work together
Minyoung Lee
(303) 880-0318
2021 171st ST SW, Lynnwood WA 98037
ohmyleemedia@gmail.com