Creative

Branding

portfolio

www.ohmyleemedia.com

Content creator

Creative Director

Brand Strategist

Hi, I’m Minyoung

I’m your Korean American friend next door.

My parents thoughtfully picked out my name ​to carry the purpose of uplifting ("young" = to ​uplift) others ("min" = a nation). I create ​because I believe in the transformative power ​of visual storytelling and its ability to simplify ​communications, elevate experiences, engage ​and inspire people everywhere. My ​background in Acupuncture & integrative ​health inspires my love & curiosity of the ​human experience. Over the last seven years ​photography & videography have become my ​go-to tools to create purposeful content that ​connects people to brands & businesses that ​elevate, educate, and empower them.

Some of my work

Arcteryx Seattle

Capturing form & functionality within nature

Arcteryx Seattle

Versatile outdoor gear that simplifies adventure for every season at any altitude


Oh She Ethnic

Made by minority women, for minority women.

Community. Culture. Vision.

Frankie & Jo’s

Storytelling that transforms a brand into a human experience

Seattle

Pride

Hockey Association

An association & social initiative committed to promoting and advocating for diversity & inclusiveness in the Pacific Northwest ice hockey community.

Seattle Pride Classic 2022

Before Posting

After Posting

SEattle Pride classic 2022

Goal of developing social content and managing social channels from May through the end of June including:


  • getting content posted on channels leading up to the tournament, with a major focus on posting love to all sponsors


  • Onsite posting at the tournament June 17-19 at the Kraken Iceplex


Posting dates:

April 26 - June 25, 2023

Total Posts: 36

Instagram

Accounts reached: 30.1K +817%

Accounts engaged: 2,322 +399%

Total followers: 1,751 +20.2%

Twitter

Impressions: 43.3K

New followers: 74

Profile visits: 2,608

Mentions: 53

SEattle Pride classic 2023

Social Content Performance Summary

After Posting:

Before Posting:

SEattle Pride classic 2023

Top Performing Post on Instagram

Insights:

Likes: 285

Comments: 13

Shares: 56

Saves: 28

Learnings:

All the top posts were carousels. It's not just reels that perform well anymore. Posts should be a thoughtful balance between shareable carousels, reels, and images.

SEattle Pride classic 2023

Top Performing Videos on Instagram

Date

Summary

Views

LIkes

Comments

Shares

10 June 2023

Have you entered our raffle? 🤩 You might be the winner of this All Stars of Pride jersey signed by our four pros, one of two Seattle Kraken Custom Pride jerseys or the signed inaugural Seattle Kraken Team Stick...

11,309

748

9

19

10 June 2023

Who's team will they play on next? Huge thank you to our pros @andrew.ference @lukeprokop_ @jplatt32 for joining us and hitting the ice with all our teams for #SEAPrideClassic23...

10,182

692

8

39

14 June 2023

A big, beautiful round-of-applause to all our volunteers and staff! We could not have done it without you. ❤️ Thank you.


#SEAPrideClassic23

3,435

174

12

14

Minyoung Lee Art

Creating art that stimulates the senses through movement and textures while inspiring others to create from a place of courageous curiosity and authentic self expression

Rectangle black canvas with shadow for story

Minyoung Lee Art

Washington Travel

Exploring Washington through the lens of local creatives

Testimonials

Hannah Swan

Social concierge, stylist, & co-host of Seattle Style Series

Kurtis gabriel

NHL Ice Hockey Player

Joey Gale

Director of Marketing at Space Needle & Chihuly Garden and Glass & VP of the Seattle Pride Hockey Association

"She is probably one of the most genuine, receptive, professional and positively impacting creators in Seattle. Working with her, she is intentional with every move within the project. Her dedication and attention to detail show through the final renditions over and over again. From planning, to executing, to shooting, each moment was not only a ton of fun, but also a great learning experience for me. I am obsessed with the final projects we came up with and only want to continue to work with her more!"

"She was a warm, friendly, and enthusiastic person to meet. She wanted to do whatever she could to help out, get the shots of content she needed, and still had time to mingle a bit and be apart of the great positive energy the tournament had going on. The reels she created for the tournament were done very well, and it made me want to jointly post it on my own instagram feed. From getting to know her, it is clear to me she does content creation as a passion, not just any other job. She is the kind of person I personally choose to keep in my circle of friends, because it inspires me to always be doing the same."

"Minyoung is a gold-standard content producer. I’ve worked with similar folks on multi-million dollar shoots for large brands – yet her creative and style easily stand out as a favorite. The impressive work she produced for the Seattle Pride Hockey Association speaks for itself. She took the time to understand our brand & audience, then effortlessly translated that into beautifully engaging content. Even with minimal guidance while under pressure, Minyoung is a charismatic textbook self-starter."


Let’s work together

Minyoung Lee

(303) 880-0318

2021 171st ST SW, Lynnwood WA 98037

ohmyleemedia@gmail.com